Is your content marketing strategy lacking something? If you feel such as you’re lacking something in 2016, it is possible that your visual content strategy is not up to par.
If so, it might be time to spice some misconception with a variety of well-known techniques.
The human mind and the rise associated with visual content
In the event you haven’t noticed, all of us - as a worldwide society - take a path to visual domination. In terms of marketing, this rise will be characterized by the spectacular increase in visual content.
To put things in to perspective, consider this impressive fact. In the whole of human history until 2011, it’s approximated that 3. eight trillion photos had been taken. However , within 2015 alone, there have been 1 trillion pictures taken. And that does not take into account the number of occasions the same photos plus images were discussed and viewed simply by other people. Aside from becoming very interesting, this particular shift shows exactly how important the average person interprets photos to be.
This particular rise in visual content is the result of plentiful mobile devices, widespread accessibility to the internet, and the surging popularity of social networking sites. Nevertheless , there’s also a lot more genetic side for this trend.
“The causes of the explosion plus impact of this visual content are also associated with the biological systems for how people consume information, ” Gerald C. Kane and Alexandra Pear point out in their post about visual content in the MIT Sloan Management Review.
“Sight is our most powerful sense: 90% info transmitted to the mental faculties are visual, and forty percent of nerve materials to the brain are usually connected to the retina, ” they continue. “As a result of this hardwiring, visuals are prepared faster in the mind than text. Not just are visuals prepared faster, they are prepared better. Some claim that 80%-85% of our belief, learning, cognition, along with other mental activities are usually mediated through eyesight. ”
In other words, our own brains are hardwired to crave visual content. As technologies continues to improve plus marketers become progressively aware of the human proclivity for visuals, we are seeing visual content marketing and storytelling strategies rise in order to prominence.
Are you performing everything you can for connecting with users through visual content, or even are you still depending on archaic, text-based strategies that fail to group the same punch?
It is definitely not easy to significantly shift from one method of another, but it is categorically necessary within 2016 and past.
Within the coming months, it might be wise to shift your own attention to visual content. It’ll take the time, but you’ll observe results soon after putting an emphasis on things such as images, video plus infographics.
Here are a few particular tips to help you get began:Target visual social media platforms
You will find currently dozens of well-known social media systems. If you try to create a strong presence upon each of them, you’ll rapidly deplete your sources and end up with inferior results. Instead, you have to pick two or three systems and spend your time plus energy investing in all of them.
By targeting visual social media systems - such as Grape vine, Instagram, Snapchat, Pinterest or Periscope -- you can leverage the particular marketplace’s affinity with regard to visual content. Whilst there’s nothing incorrect with Facebook plus Twitter, they just don’t have the visual influence.
As a rule associated with thumb, don’t “tell” if you can “show. ” Whenever possible, rely on effective images, videos, images, and animations in order to creatively express your own brand’s value. When it comes to visual social press, quality is favored over quantity. It is perfectly fine to reduce the amount of times you article each week in favor of producing better visuals. Amount of posts may create better short term outcomes, but high quality pictures will get shared plus viewed more in the future.Use on-site picture galleries
When it comes to web site content, visuals ought to make up a high percentage of the overall content. By using visuals, you are able to say more along with less, establish a solution layout, and create a lot more memorable website encounters with users.
Apart from using immersive, top quality visuals on the home page (such as in this particular example from Quechua), consider integrating a lot more visual elements upon internal pages. 1 effective strategy is by using photo galleries (such as in this instance from Pool Guard).
Photo galleries great because they allow you to sustain a minimalist design, while still having the ability to present a handful of pictures that customers discover valuable. Photo art galleries are particularly helpful for portfolio pages plus product landing webpages.Leverage emojis within SMS marketing
Are you currently using emojis? A person know… those ridiculous cartoon faces plus symbols that your children use when text messaging their friends. Whilst emojis may seem short lived or shallow, they are actually becoming a pillar. If you’re investing in TEXT MESSAGE marketing, then you must also be using emojis.
Nevertheless , don’t let the light-hearted nature of emojis cause you to become reckless. There’s actually lots of strategy that switches into highly effective emoji marketing. This guide from Hootsuite is a good place to start. Because you’ll see, there is ample room with regard to creativity. But additionally, there are plenty of “do’s” plus “don’ts. ”
Emojis should always have an objective and are ideal for current engagement. Never make use of emojis to connect serious messages and become sure to accompany lengthy messages with lots of textual cues.
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Businesses are becoming more and more adept at gathering data. But the just way to make information valuable is simply by clearly conveying the particular takeaways to your audience. Traditionally, boring spreadsheets, charts and charts have failed to produce positive results. That’s the reason why many marketers are actually turning to robust infographics.
While infographics might look complicated in order to design, the truth is that will they’re relatively easy after you have all of the datavailable. There are a variety of equipment - some totally free and some paid -- that can be used to improve the design procedure. Find a couple that will fit your style and start using infographics within your content strategy. Infographics are highly shareable and often gain lots of referral links.Create product descriptions visual
If there’s 1 area of your website that will absolutely needs pictures, it’s product webpages. While textual explanations certainly have a put on these pages, it is becoming apparent that will customers want to see a lot more images and videos in item descriptions.
By providing pictures from multiple perspectives - and possibly actually tutorial videos -- you can help clients overcome their hesitancies and feel much more comfortable with the product. This really is something clothier Allen Edmonds does nicely. Their product webpages - such as this 1 - feature pictures from all feasible vantage points. This implies more satisfied clients and less earnings.Bring your visual content strategy to our lives
According to this infographic from Contently, individuals remember 10 percent associated with what they hear, twenty percent of the actual read, and eighty percent of the actual see and do. Given that one of the primary objectives of marketing would be to drive brand consciousness, it makes sense that visual content should be a main focus. By putting an emphasis on visual storytelling, you are able to instantly spice up your own marketing strategy and revel in the full benefits of your own investment in initial content.
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